Friday Afternoon Follies plus a Campus Quiz

I stumbled across another set of photos of things being launched. This is clearly later than the last ones, which were taken in 1960. I don’t know what they’re shooting at here. Can somebody help me out?

And here’s something I didn’t expect–there are impressionable children present!

Now for the quiz:This is on the Rice campus. Where? I haven’t been able to think of a prize, so it’s just for the honor of the thing (although I will take suggestions for a prize for next time).