I’m not crazy about Coors but this looks like fun:
Bonus: This clearly means that I should just skip the library today.
I love the bell bottoms and the cut offs. And the Coors van (which was a cult beer back then – remember when it was hard to find?)
The Coors van provides a rough “after this date” mark. I do not think Coors was distributed in Houston until after about 1978. I cannot remember for sure if it was available in 1979 or not. I am fairly very sure you had to go to Austin to find it in 1976 or earlier,
Coors was first distributed in Houston in June of 1976. When the Great Flood of 1976 occurred, Channel 13 ran a story about the maiden voyage of one of the Coors trucks interrupted by twelve feet of water in the Southwest Freeway. Several of the students in the picture appear to be members of Hanszen College who graduated between 1977 through 1979. The girl with the long dark hair appears to be Jeanne Darby.
Lots of Malaise Era iron here. That Ford Econoline van body style was basically unchanged from 1975 to 1991. The car in front is a 1975 Mercury Montego MX coupe. The next car is a 1975 Plymouth Road Runner. Finally, the red car is a 1972 Buick Skylark GS. So basically this could be 1975 or later.
In the 60s Coors was unpasteurized, sold only in bottles and was distributed in Texas only in West Texas. My family was living in Midland my first two years at Rice and Jerry Hanson was kind enough to let me ride with him for the cost of chipping in on the gas. The last stop we would make before leaving Midland was to buy several cases of Coors ( Jerry was 21 and would buy my one case for me) at $5.00 per case. A Schlitz or Bud was a quarter at Kay’s, but I could get 50 cents for a bottle of Coors. I would drink half and sell half. Unfortunately Coors ruined the product when they changed the process in order to expand nationally.
I am “b”. Who knows what I did to screw up this post, I don’t.
I have no idea how any of this works.
Which makes me wish again for the ability to edit reply posts after I post them.
When I was an undergraduate (1966-70), the closest source for Coors Beer was in Waco. One fellow would drive up there every week or three and return with his car loaded down with a dozen or more cases for profitable resale.
One of my suitemates, Tim Berger, once found in one of his Coors beers something strange that was about a half-inch long. He used his pre-med biology knowledge to identify it as a trout embryo, which was consistent with Coors’ advertising that its water came from a Rocky Mountain stream and, as b-Barney noted above, that the beer was unpasteurized.
Enter your email address to subscribe to this blog and receive notifications of new posts by email.
Join 423 other subscribers
Sign me up!